HumanGraph reads player value, VIP potential, and churn onset from a player's first days — so your teams can act on them, not just report on them.
Works with CRM, CDP, BI tools, data warehouses, and internal systems.
Traditional analytics tells you what already happened. Your highest‑value players are identified weeks after registration — and your at‑risk players are flagged after they've already disengaged.
The decisions that drive the most revenue — where to invest acquisition spend, which players deserve VIP attention, and when to intervene on churn — all depend on intelligence that arrives early enough to act on.
HumanGraph generates predictive signals from a player's first sessions, closing the gap between when insight is needed and when it typically arrives.
Day 1 — D1LTV signal generated from first session activity
Week 1 — Early VIP candidates identified before traditional tools flag them
Month 1+ — Churn onset detected early enough to intervene
Teams often need to act before value becomes fully visible.
By the time patterns are obvious, the best moment to respond may be gone.
Earlier signal quality can matter more than later certainty.
Measured Outcomes
5–30%
Acquisition ROI improvement
20–30%
LTV uplift from early classification
15–30%
Churn reduction via earlier intervention
Directional ranges modelled from real operator data — not guaranteed outcomes; precise impact is measured against your own.
Each product targets a distinct commercial decision — value allocation, VIP prioritisation, or retention timing — and delivers signals teams can act on immediately.
Launching from zero data? Cold-Start seeds all three engines with calibrated market priors from Day 1 — then graduates into recurring use as your own signal takes over.
Pseudonymised activity flows in. Three predictive signals flow out — straight into the systems your teams already use.
Every week of waiting for "enough data" is a week of misallocated budget, unspotted VIPs, and silent churn. Our thesis is simple: decision-grade signals belong at Day 1 — not at the end of the quarter.
Read the manifesto →
A 20-minute conversation to understand your current player intelligence stack and see if there's a fit. We'll share what top-performing operators are doing differently with Day 1 intelligence — no pitch, just an honest conversation.
Whether you're already operating or launching from zero, it starts with one conversation. New operators can also explore Cold-Start.
Discovery call
20-minute conversation about your player intelligence challenges
Fit assessment
We evaluate whether HumanGraph can deliver measurable value
Pilot scoping
If there's a fit, we design a focused pilot against your data
Signal validation
Measure accuracy and business impact in your environment
HumanGraph brings together experience across data science, technology platforms, and the iGaming industry.

Andrey Lagunov
Co-Founder & CEO
Serial entrepreneur. Previously built a B2B SaaS platform serving Tesla and Google.

Nicolas Benitez Parejo
Co-Founder & Chief AI & Data Officer
15+ years in iGaming. Built autonomous decision systems converting behavioural data into measurable growth.

Kirill Vladimirov
Co-Founder & CTO
Over a decade architecting data-intensive platforms across enterprise systems and AI/LLM integration.
Book a 20-minute discovery call to see how early player intelligence could change the way your team makes acquisition, VIP, and retention decisions — we'll share what we're learning across the market.
Lightweight integration. Controlled scope. Decision-grade evidence.
Go Deeper
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